Who it’s for

Marketing teams and agencies

Make every campaign, post and page work for disabled customers, and answer tender questions with confidence.

Small businesses

Reach more customers with marketing that everyone can see, hear, read and use.

Charities, councils and HR teams

Meet your duties, include everyone you serve, and make hiring neuroinclusive.

Week by week

One live session a week, plus a real-work challenge so you improve your own marketing as you learn.

  1. Week 1

    Why accessibility is for everyone

    Disability, neurodivergence, the law and the business case, with real-life case studies.

  2. Week 2

    Words that work

    Plain language, inclusive copy, neuroinclusive writing, and writing that SEO and AI search can understand.

  3. Week 3

    Design for everyone

    Colour, contrast, type, layout and motion, plus accessible social graphics in Canva.

  4. Week 4

    Video, audio and social

    Captions, transcripts, audio description, alt text and accessible hashtags.

  5. Week 5

    Websites, email and documents

    WCAG 2.2 made simple, keyboard use, forms, emails, PDFs, accessibility for SEO and AI search, and why overlays don’t work.

  6. Week 6

    Make it stick

    Policies, accessibility statements, inclusive hiring, your action plan and your certification.

Everything included

  • Six live Thursday sessions, recorded with captions
  • A real-work challenge every week
  • Workbook and step-by-step checklists
  • AMI certificate and LinkedIn badge
  • Founding price, locked in

Plus three founding bonuses

  • Tender-Ready Answers Pack: ready-to-adapt answers to accessibility questions in tenders and pitches
  • Policy and Statement Kit: templates for your accessibility statement, inclusive hiring and neuroinclusion policies
  • Canva Accessibility Toolkit: accessible design templates and a checklist for every social post

Most one-day marketing courses cost £500 or more. This is six live weeks with certification for £795, about £132 a session.

Training a whole team?

Private team Cohorts start from £3,500, well under half the cost of booking ten separate places.

Questions

How much time will it take?

One live session a week on Thursdays for six weeks, plus a weekly challenge you do on your own work.

What if I miss a session?

Every session is recorded with captions, so you can catch up whenever suits you.

Can I pay in instalments?

The founding price of £795 is paid in full when you book. If your employer is paying, we can send an invoice.

Will the training be accessible?

Yes. Captions, transcripts and accessible slides as standard. Before we start, we’ll ask what adjustments you need, and we’ll make them.

Is it CPD accredited?

Tania Gerard Digital is an approved provider with The CPD Group, and we’re working towards CPD accreditation for the Cohort.

Can I get an invoice for my employer?

Yes. Book a call or email hello@accessiblemarketinginstitute.co.uk and we’ll arrange it.